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OurStory
Brewing history since 1905
Our journey is one of challenging the normal,
innovation, intense effort, and above all else - Love.
1905
1905
The Pereiras - a family with an eye on the future - head to the virgin Western Ghats,
subsequently establishing the Kumbrikhan coffee estate.
The Pereiras - a family with an eye on the future - head to the virgin Western Ghats, subsequently establishing the Kumbrikhan coffee estate.
The plantation earns the nickname ‘Sasi Thota’ or ‘young plant estate’ locally, and a decision to annually replant 5% of the crop to keep the yield fresh.
Mysore HQ engages with CFTRI and new technology, developing skills and tools that lead to breaking the coffee decoction code.
Trials of filter coffee decoction begin, first using glass bottles, then in HDPE bottles, and eventually sachets - under the names ‘FilterCafe’ and ‘Perco.’
R&D machinery is introduced. The farm is augmented with advanced technology and methods such as contour planting – all to enhance the quality of coffee.
Launch of filter coffee decoction, free of preservatives and pure as it gets. A milestone that made the journey all the more fulfilling.
TrueSouth filter coffee decoction is launched in pocket sachets, a world first. The brand stands proud as one of only 5 featured on Amazon Launchpad India.
Entry into the UK and the Middle East, while producing coffee for specialist partners. The brand wins ‘Most Innovative Startup’ in F&B from the Govt. of India and Yourstory.
A new state-of-the-art plant is introduced at Mysore, elevating production and paving the way for more developments.
The Mysore plant ramps up capacity again, and the core competence helps develop pure tea concentrate for the first time ever.
The plantation earns the nickname ‘Sasi Thota’ or ‘young plant estate’ locally, and a decision to annually replant 5% of the crop to keep the yield fresh.
Mysore HQ engages with CFTRI and new technology, developing skills and tools that lead to breaking the coffee decoction code.
Trials of filter coffee decoction begin, first using glass bottles, then in HDPE bottles, and eventually sachets - under the names ‘FilterCafe’ and 'Perco.’
R&D machinery is introduced. The farm is augmented with advanced technology and methods such as contour planting – all to enhance the quality of coffee.
Launch of filter coffee decoction, free of preservatives and pure as it gets. A milestone that made the journey all the more fulfilling.
TrueSouth filter coffee decoction is launched in pocket sachets, a world first. The brand stands proud as one of only 5 featured on Amazon Launchpad India.
Entry into the UK and the Middle East, while producing coffee for specialist partners. The brand wins ‘Most Innovative Startup’ in F&B from the Govt. of India and Yourstory.
A new state-of-the-art plant is introduced at Mysore, elevating production and paving the way for more developments.
The Mysore plant ramps up capacity again, and the core competence helps develop pure tea concentrate for the first time ever.
There's always something brewing at our base. Watch this space for more...
Beyond farm to cup
Beyond farm to cup
If innovation is the heart of TrueSouth, being a coffee planter is the soul. We make coffee from the beans we grow, just as we did four generations ago - at our plantations in Chikmagalur and Coorg, scenic escapes of the true south.
Our practices in farming and plantation management are also constantly evolving, as we adopt new techniques and technology to improve efficiency and sustainability – critical for agriculture’s future. Replantation drives keep the fields fresh for the perfect yield.
It’s no surprise that we wear
the word ‘natural’ on our sleeves
Understanding how nature works, especially the coffee plant, helped us gain a deep insight into harnessing the science behind it all. So much - that we could think, ideate, test and create a product that would change the industry.
Our tea,
on the other hand, is sourced from some of the finest gardens
across India.
Our tea, on the other hand,
is sourced from some of the finest
gardens across India.
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